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Communication Plans |
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Communication Plans |
| This brief synopsis outlines the major implications and recommendations from a quantitative survey of state fish and wildlife Agency Directors and Information and Education Chiefs. This study was conducted to assess Agency Directors' and Information and Education Chiefs' attitudes and opinions on the establishment of and direction of IAFWA's Conservation Communication Team. | ||
| Download the PDF overview. [.14 mb] | ||
| This study was conducted for the BoatU.S. Foundation to determine the effectiveness of various media and messages encouraging the use of personal flotation devices. The study entailed a telephone survey of and focus groups with boaters in four states: Washington, Georgia, New Jersey, and Indiana. | ||||||
| BoatU.S.: Survey Report | ||||||
| Download the PDF report. [.25 mb] | ||||||
| BoatU.S.: Focus Group Report | ||||||
| Download the PDF report. [.82 mb] |
| The purpose of this study was to better understand Georgia residents' attitudes and opinions toward water resource issues in Georgia, Georgia residents' willingness to participate in water conservation measures, incentives and constraints to water conservation in Georgia, as well as the educational messages to which the Georgia public will respond in a statewide water conservation campaign. In addition to the research reports, a four-page handout outlines the research conducted and an executive summary highlights the results of the telephone survey. | ||
| Download the PDF handout. [.03 mb] | ||
| Download the PDF final report. [.23 mb] | ||
| Download the PDF executive summary. [.05 mb] | ||
| Download the PDF telephone survey report. [.80 mb] | ||
| Download the PDF focus group report. [.07 mb] | ||
| This magazine article published in the June 2001 issue of American Demographics summarizes the results of Responsive Management's research on message testing for the Recreational Boating and Fishing Foundation to help increase participation in recreational fishing. | ||
| Download the PDF magazine article. [2.1 mb] | ||
| This focus group report documents the findings of four focus groups conducted with lapsed anglers and lapsed boaters that helped identify core messages that best communicate the benefits of recreational boating and fishing and aquatic stewardship. | ||
| Download the PDF focus group report. [.13 mb] | ||
| This study assessed the attitudes and perceptions of sportsmen and women toward various messages encouraging participation in the STEP OUTSIDE® program. The study entailed three focus groups and a telephone survey to assess the motivations for and constraints against participation in the STEP OUTSIDE® program by known hunters, anglers, gun shooters, and archers. | ||
| Download the PDF report. [.32 mb] | ||
| This focus group report documents the findings of two focus groups conducted with sportsmen to better understand attitudes toward boating safety and Personal Flotation Device use, and to identify the messages that will most efficiently promote the use of PFDs. | ||
| Download the PDF focus group report. [.17 mb] | ||
| This study examined the impact of four different visual stimuli on fishing license sales and their propensity to increase fishing license sales. Postcards utilizing four different images from the Recreational Boating and Fishing Foundation's Water Works Wonders campaign were sent to a "test" group while a second "control" group was not sent a postcard. | ||
| Download the PDF report. [.13 mb] | ||
| This press release highlights the findings of a Responsive Management survey conducted with residents in Skagit and Whatcom Counties in Washington state. The findings of the survey assisted the Grizzly Bear Outreach Project staff better understand residents' opinions and attitudes toward grizzly bear recovery and residents' knowledge and information needs. | ||
| Download the press release. [.01 mb] | ||
| 130 Franklin Street, Harrisonburg, VA 22801 |  | Phone (540) 432-1888 | | Fax (540) 432-1892 | | mark@responsivemanagement.com |
| Content © Responsive Management, unless otherwise noted. | ||||||